From GFP Bunny to Free Alba!
After INRA refused to give him a rabbit, Kac then initiated a media campaign, using pictures of himself holding a rabbit, and asking people to write to INRA requesting that Alba be “freed.”
Although Kac had originally intended for his art project GFP Bunny to consist of an actual transgenic creature displayed at an exhibition, he quickly changed tactics, and Free Alba! became a series of images documenting how Kac's GFP Bunny had been described and discussed in the media. Kac suggested that his Free Alba! images were designed to produce public discussion about genetic engineering, commerce, and the role of media in promoting or discouraging genetic engineering.